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Facebook continues to be the most popular social networking site in terms of number of active users.
If your Facebook ads contain images, then they will be between 75%-90% more effective.
Videos with closed captions increase viewing time by about 12%.
Posts that contain 250 characters or less can get you 60% more engagement.
Using emoticons can increase your comment rate by 33%.
Photo posts get 39% more interaction than text-based updates.
Businesses that are on Instagram get up to 37% of their total impressions from Instagram Stories.
User-generated content has a 4.5% higher conversion rate.
Posts tagged with a location see 79% higher engagement.
83% of Instagrammers say they discover new products and services on Instagram.
71% of U.S. businesses use Instagram.
Having at least 1 hashtag will get you 12.6% more engagement.
Instagram has the highest engagement rates across all social media.
80% of influencers prefer Instagram for brand collaborations.
Twitter ads are 11% more effective than TV ads during live events.
Tweets with a GIF get 55% more engagement.
Promoted tweets with video saved 50% on their cost per engagement.
Roughly 40% of Twitter users say they purchased an item because of an influencer’s tweet.
Using only one hashtag on Twitter makes your tweet 69% more likely to be retweeted.
Tweets with videos bring in 10x as much engagement.
Promoted tweets can boost offline sales by up to 29%
77% of Twitter users feel more positive about a brand when their Tweet has been replied to.
According to Hubspot, LinkedIn is 277% more effective at generating leads than Facebook and Twitter.
LinkedIn drives more than 50% of social traffic to B2B sites.
46% of social media traffic to your company site comes from LinkedIn.
91% of marketing executives list LinkedIn as the top place to find quality content.
Long-form content – around 1900 word articles – gets the most shares on LinkedIn.
65% of B2B companies have acquired a customer through LinkedIn.