If your brand isn’t on social media, it can be difficult to maintain a strong digital footprint and stand out amongst your competitors.
But social media requires work, dedication, and constant modification and analyzing. You have to be careful and strategic with your social media strategy in order to maintain a strong brand awareness.
Mistakes can happen on social media, but many can be avoided. You will want to take certain things into consideration, otherwise your brand’s reputation could be at risk.
Here are three social media pitfalls to avoid.
“A huge red flag that companies should watch out for is websites or companies who try to convince you to buy your social media followers. While a large number of followers may look physically appealing at first glance, genuine followers cannot be purchased. Buying followers will give you a plethora of robot accounts who are not even interested in your company, products, or services.”
It’s more worth it to invest your money into social media ads to reach your target audience. This will allow you to build an authentic audience who will engage regularly with your posts.
It takes time to grow and retain your social media audience.
Being Overly Promotional
“If your company is using social media to exclusively advertise products and services, that can actually be a red flag for potential customers. Following the 80/20 rule (80 percent entertaining and informative content, 20 percent promotional content) can help with audience retention, growth, and trust.”
Your audience is less likely to engage with your social media posts if you’re solely promoting your company. Pushy, salesy content will drive people away and can even hurt your brand’s reputation.
The majority of your content should be relevant and helpful to your audience. Doing so will allow you to become a reliable company in your industry.
Just having a presence on social media is not enough for a brand. In fact, a bare Facebook page comes across as a red flag for potential customers.
It’s important to develop a regular posting schedule to maintain consistency. As you build your digital audience, they will become accustomed to certain types of posts from you, and will many times be expecting you to share certain things on certain days.
Having well-established social media accounts will further validate you as a trustworthy company and a valid source of information.