Just as the flowers bloom in spring, your Instagram posts can blossom with engagement.
Spring is a time for growth, and it can be an inspiration for you to change your Instagram strategy to allow for such growth.
Flowers need water to grow, and Instagram posts need hashtags to grow.
Purpose of Water and Hashtags
Water is crucial to the survival and growth of flowers. Without it, they would be parched, left to dry out and crumble in the harsh sunlight.
You can’t stop putting in effort to take care of your flowers and you can’t stop putting in effort towards your Instagram posts.
Just like flowers need water, Instagram posts need hashtags. Hashtags help you expand your reach to larger audiences and increase the relevancy of your posts. In fact, according to a study by Simply Measured, Instagram posts with at least one hashtag typically receive 12.6% more engagement.
On Instagram, you are competing with so many others in your industry who are most likely posting similar content. A strong hashtag strategy can help you get seen more than your competitors and can increase your brand awareness across the platform.
Don’t Overdo It
Just like you don’t want to overwater your flowers, you don’t want to oversaturate your Instagram posts with too many hashtags.
Giving too much water to flowers is doing more harm than good, just as using too many irrelevant hashtags isn’t going to help your post.
Instagram allows you to do up to thirty hashtags per post, but that doesn’t mean you NEED to do thirty for every single post. The number of hashtags you use can be determined through trial and error.
(Note: this doesn’t necessarily mean that doing thirty hashtags is always wrong; if it works for you, then it works for you).
Analyze what works based on the genuine engagement you receive and based on your specific goals.
How To Care For Your Instagram Posts
Certain types of flowers need certain types of care. Some need specific types of nutrients, some need more sunlight than others, and some need to be watered more often than others.
Similarly, hashtag usage can vary depending on the type of Instagram posts you have.
In most cases, you don’t want to use the same exact hashtags on every single Instagram post you make. Get specific with your hashtags – being too broad and too general can get you lost in the mix of your competitors.
For instance, if you were to share a picture of sunflowers, it could be more beneficial to choose hashtags geared toward that specific flower (#sunflowers) rather than using a general one like #flowers. That way, people who are interested in that specifically will be able to seek out your content more easily.
If you want to be the tallest, most unique flower in the field (or on the gram), you must work hard and maintain a steady flow of effort and care.
Your hashtag strategy can be successful if you take the time to research, monitor, analyze, and adjust.
About The Author
Laura Wigodner is the Content Marketing Manager for Nex Gen Dynamics. Her lifestyle articles have been featured on Elite Daily, Medium, and Thought Catalog to name a few. She also writes professionally on Content Marketing, Social Media, Branding, and more. A Bradley University Alum with a B.A. in Communications and Creative Writing, Laura loves writing poetry and watching YouTube videos. You can find the Swiftie on Twitter and Instagram, as well as anywhere there is coffee because that is her lifeline.