User-generated content (UGC) is created by users and customers and can make a brand appear more genuine.
76% of consumers trust content posted by other consumers more than the content posted by advertisers directly. That fact alone should drive brands to use UGC to their advantage because it can support audience retention.
If that doesn’t convince you enough, there are many other advantages to using UGC. Here are three benefits:
1. It Leads to More Conversions
Because consumers trust UGC over brand promoted content, they are more likely to be persuaded into buying your product or investing in your service.
In fact, online stores experience four times higher click-through rates when including UGC in their content plan.
When customers share photos, videos, or feedback in regards to their satisfaction with your company, potential customers will have faith in their opinions and make a purchase.
2. It Helps Embellish Your Content Strategy
It can be challenging to consistently plan creative content that will resonate with your audience and help your company stand out.
UGC is an ideal addition to your content strategy because it incorporates an authentic element.
Sharing user-created reviews, photos, or videos can build trust in your brand and can improve your overall digital presence.
3. It Increases Social Engagement
Engagement is of high-importance on social media because it reflects your reliability as a company.
In a consumer survey by Olapic, 45% of people reported looking at UGC images once a day or more.
Since consumers are always seeking it out, you’re likely to see an increase in social media engagement the more you share UGC.